I bought knives from Uncle Bill back in the old days. He was famous for his no-nonsense no BS unlimited warranty. Stood 100% behind his knives, unbreakable. Break a chiruwa AK and he'd give you TWO. That's how HI made their reputation. Somehow manage to break a knife, he'd replace it with a laugh and offer you some heineken for your feat. That's when this forum was a bustling hub, the people attracted and sales made by that iron clad guarantee far outstripped the costs of the knives he might've replaced behind the scenes.
When he passed, the management passed on to some very protective forum members, and the business was infected with what it never had before: apologists.
Despite their best intentions to protect the brand they loved, their efforts have ironically done the exact opposite, in trying to protect HI from abuse they have in fact damaged the brand irreparably. Traffic and sales are not a quarter of what they used to be; there is no denying this. Clearly an example why businesses should be run by businessmen, not hobbyists. People who have blade failures are subjected to careful scrutiny, trying to find out what they did wrong so they can write it off as a failure on the part of the user and attempt to stay any change in the opinion of HI.
Early HI: Almost no heard of failures, encouraged to beat the crud out of it, unlimited no-BS iron clad warrantee, huge membership and busiest bustling fan community on BF
Modern HI: Rashes of blade failures, switch to limited warrantee and weighted down with plenty of BS, careful use encouraged, dead fan community
Can anyone really try to deny that HI has gone downhill?
Clearly an study on why businesses should be run by businessmen, not hobbyists.