Many folks buy a knife based on a name or label. A good example of this can be found in the wilderness and survival markets. Tag any piece survival and in many consumer minds it immediately becomes a better qualified tool for sustaining life than the camp knife they have stashed away in their backpack. In my many years as an outdoorsman playing in wilderness areas around the world, Ive found that a lot blades usually end up finding their true value niche by mistake rather than by design. Time and time again Ive seen some ultimate survival or latest real deal wilderness blade laid to rest by a piece that was designed for a purpose far removed from the application it was being used for.