Hi there!
I'm huge Jeep fan myself, so when my friends found out I liked knives, a couple of them got me some of those Jeep knives as presents.
They're not the best. (I wouldn't dare to call them junk as thay have come in handy a couple times). They're made overseas with a very low-quality steel. Construction is not awful but let just say they're not built tough enough. They do have some interesting designs but that's all. I think they're mostly targeted as merchandising for Jeep fans.
You can usually find them in Autozone, Wal-Mart or SAM's Club stores. I've bought a couple of them in packages with other Jeep merchandising like lights, multitools, keychains or water bottles.
They're kind of like the cheap Winchester or Colt knives.
Hope it helps.