Thirty minutes doesn't sound unreasonable ~if~ all the flats are done prior to grinding. Thirty minutes does not sound unreasonable ~if~ it is a hollow ground blade. But most importantly: Thirty minutes doesn't sound unreasonable ~if~ you've been doing it a while.
It can be easily done by hand in about an hour and a half.
Prior to heat treat, take the blade up to at least 400 grit on the grinder. Now here is the important step. Get some 180 or 220 grit sandpaper and a sanding block, place the blade in a vise and get after it. If the blade is hollow ground, make yourself a sanding block with the same contour as your wheel. The easiest way is place the wood on the side of your contact wheel and mark it with a pencil then cut it out with a bandsaw or jigsaw. Glue a piece of leather or neoprene on the face of the sanding block. Even water works OK as a cutting fluid.
The first step with the 180 or 220 grit sandpaper is the most important step. You must get ALL the scratches out at this step. As Mr. Tichbourne expressed, it is easiest to angle each grit to see "where you are". Go up to at least 400 grit, preferably 600 grit prior to heat treat.
Once you get the blade heat treated, step up thru 320, 400, 600, 1000, 1500 then 2000 grit. You will be amazed at how fast it goes ONCE YOU GOT ALL THE SCRATCHES OUT IN THE FIRST STEP!
Many new makers try to take shortcuts by doing more on their grinders than their grinding skills allow. Disappointment is the rule of the day. Not to mention discouragement when they hear that a mirror finish shouldn't take more than 30 minutes.
This is true of some makers but these are the ones that have been grinding for a considerable period of time.
One other thing along these same lines however that you should never forget....
DON'T BELIEVE EVERYTHING YOU SEE ON THE INTERNET!!!
As your grinding skills improve, the less time you will spend getting those initial scratches out.
Once you get it to 1500 or 2000 grit, green chrome buffing compound is good stuff, followed by scratchless pink. Now you can take this to the bank. You will spend less than 10 minutes on the buffer if you take it this far by hand.
A mirror finish takes more patience then skill. Even I can get a mirror finish this way.....
C Wilkins