2002 New Products Update

[Ron Andersen]

Here's all the information I have to date (everything currently on our "New Product Order Form"). Please remember that certain aspects of this is tentative (and I may have done typos):

• Flash I (Straight Edge) w/Zytel handles: MSRP: $44.95 / Shipping ETA: May 2002
• Flash II (Straight Edge) w/Zytel handles: MSRP: $59.95 / Shipping ETA: May 2002
• Flash I (Half Serrated) w/Zytel handles: MSRP: $44.95 / Shipping ETA: May 2002
• Flash II (Half Serrated) w/Zytel handles: MSRP: $59.95 / Shipping ETA: May 2002
• Flash I/Black TiNi (Half Serrated) w/Zytel handles: MSRP: $49.95 / Shipping ETA: May 2002
• Flash II/Black TiNi (Half Serrated) w/Zytel handles: MSRP: $69.95 / Shipping ETA: May 2002
• Flash I w/graphite gray colored aluminum handles (Half Serrated): MSRP: $74.95 / Shipping ETA: May 2002
• Flash II w/graphite gray colored aluminum handles (Half Serrated): MSRP: $89.95 / Shipping ETA: May 2002
• Flash I/Black TiNi blade, w/graphite gray colored aluminum handles (Half Serrated): MSRP: $79.95 / Shipping ETA: May 2002
• Flash II/Black TiNi blade, w/graphite gray colored aluminum handles (Half Serrated): MSRP: $99.95 / Shipping ETA: May 2002
• Blink/Brushed stainless steel: MSRP: $39.95 / Shipping ETA: Summer 2002
• Blink/Black anodized aluminum: MSRP: $49.95 / Shipping ETA: Summer 2002
• X-42 Field Knife: MSRP: $109.95 / Shipping ETA: Now (new orders in April)
• Field Pup: MSRP: $49.95 / Shipping ETA: May 2002
• EOD PowerLock: MSRP: $84.95 / Shipping ETA: Now (also available in Black Oxide)
• Tomcat II w/thumbstud:MSRP: $129.95 / Shipping ETA: April 2002

 

[marcangel]

Thanks so much for releasing a plain edge version of the Flash early on! Judging by the number of "upgrade" semi-serrated versions on the list, it looked like it was an uphill battle. I guess most knife nuts are into plain blades, and the general population goes for the semi-serrated stuff. Probably because the knife nuts own a sharpener and use it!

 

[Ron Andersen]

Originally posted by marcangel
I guess most knife nuts are into plain blades, and the general population goes for the semi-serrated stuff. Probably because the knife nuts own a sharpener and use it!

Steve,

You're right on the money here. SOG is reaching that "greater" knife market. If we were only targeting knife connoisseurs, we'd make 158 knives targeted directly to those who really know what they're doing, charge $895.95/each, then close our business because of low sales. Don't get me wrong, all our knives need to be outstanding representations of a good knife design with great materials, but the target marketing nitch will include quite a large number of those ignorant about knives (and knife maintenance).