Okay, so I bought my cute little red Ford Focus. Decided to name her "Lucy." Last night, the horn alarm started going off every 15 minutes. Huh? So I finally had to just leave the car unlocked. Same thing at work this morning.
So I called the Dealer, because I can't just go around and park my vehicle someplace and not secure it. And I don't want the horn alarm to go off every 15 minutes. "Bring it in right away and we'll take care of it." Awesome! I'm doing that in the morning (which is actually just a few hours away now).
I went to the Dealer's web page to get all of the pertinent information for my Palm (phone number, service hours, address, etc. etc.). While there, I decided to look at their inventory to see if my car was listed and maybe had "SOLD" across it. I had not been to their website before this morning.
Imagine my shock when I went to the "Used Car Specials" and there was a lovely photo and ad and it was MY NEW CAR. My mileage. My vin. My stock number.
A typical draw-the-folks-in ad - great car, low miles, etc. etc. and what appears to be a really low price. Come and buy this great car! The price was $2000 less than what I had negotiated. I was just sick about it. And angry. And I felt like I had been raped and pillaged and not even the courtesy of the kiss. The ad was designed to make a potential buyer believe, at first glance, that the car in the picture with the HUGE "$9,900" price by it, was the car a buyer could get for that low price. Yeah, read the entire ad closely....
I emailed my sales guy and expressed my extreme shock and disappointment to see my vehicle in the ad on their website. I told him that I really felt ripped off. I did not ask for a refund or any other consideration. I was just expressing my extreme disappointment. I did not expect anything to happen.
Mind you, this was Wednesday. I purchased my car last Friday. The ad says valid through July 12th (Sunday). I had no idea when it was posted on their web page. I looked at the ad more closely, had my boss look at it, and he agreed with me that the ad was misleading, as intended, but that it did say, "5 2007 Focus to choose from starting at $9,900." I had even looked at the Focus that they had for $9,900. And my Focus was not the one that started at $9,900. Okay, I felt better. I had been very comfortable, prior to seeing this ad, with the price I had negotiated. It was a fair price for the car I was getting. I probably could have gotten down and dirty and held out for a lower price, but fair is fair and I was happy. Well, I WAS happy before. Not now.
2:45 pm Wednesday (yesterday?) - my sales guy calls me back and said, "Your name was all over the dealership today! Service, Finance, the Manager - everyone is calling me! The dealership realized that they had made an error in their ad. It was put up on Saturday, the day AFTER I had purchased the car. They no longer had that vehicle to sell. But it was sure in their ad. Anyway, the B.S. line they are selling me is that because they know how happy I am with my car and they want me to stay happy - they are going to re-write my contract and take $1,995 off of the price of the vehicle. Just because they want me to be happy.

Oh, and because I actually saw the ad.
I'm a woman. I'm stupid. It would never occur to me that maybe they are doing this to avoid some legal not-so-niceties because they screwed up, and it is cheaper to "honor the ad price" than to get sued for fradulent advertising. Again, I'm just a woman, what do I know about the real world of used car sales and MEN. Not that I would have even considered sueing them. Heck, for all I knew, the ad had gone up on their web site on Friday morning. They had just gotten the car as a trade in a day or so before, and it wasn't "certified" until Friday morning, the day I bought it.
I hope I don't disillusion any of you because I'm
gonna take the contract re-write. I'm
gonna take the $1,995 off the price I negotiated, and drive off into the sunset. Heck, yeah. There is a reason why my horn alarm starting going off 5 days later and I was drawn to their web page for the first time. I can take a hint that someone wanted this to happen.
I have no idea of the legal ramifications for a car dealership if they intentionally or accidently post a misleading or fraudulent ad. What I do know is that they would rather re-write a contract and "honor the ad price" just to keep me happy!
My mama didn't raise no fool. I didn't ask for the $1,995 or any refund. But since they offered, I accepted. My mama also taught me that it is rude to not graciouisly accept a gift one is given, as it would hurt the feelings of the giver. And I don't want to hurt the feelings of anyone at the dealership by refusing the $1,995!
How about them apples?
