While I think the idea is not without its merit (or possibilities), I think that for MOST knifemakers, and perhaps even more so the customers to whom this extra cost will be passed down, the cost to benefit ratio is just too high on the cost side, with very little benefit to show for it, when all things are considered.
One way I look at it is as follows: There are many stain resistant steels now available that are close enough to having properties of carbon's edge refinement AND sharpenability, and would be much cheaper to machine and properly heat treat (including any necessary upgrades to equipment) vs. getting equipped for surface treating a low, mid, or high carbon steel blade to that point that you might expect anywhere close to comparable results.
Even contracting either the surface treating or the heat treating, I'd hazard to guess that heat treating (even with an initially more expensive steel) would come out cheaper. Especially if you're talking something as expesive as DLC treatment.
For those who might be "purist" on the carbon steel side of things, I think you're still going to be hard pressed to find a great deal of benefit for surface treatments. It may require less maintenance, or be more easily maintained, but does that convenience justify the price increase? It definitely has a coolness and uniqueness factor, but keeping your blades clean and dry and oiled cost next to nothing, and should be part of your routine regardless, including for stainLESS knives.
As for the idea of being able to use a lower carbon (i.e., cheaper) steel and impart a little more strength, durabilty to it, I think you're fighting a losing battle, which would be much more effieciently fought by just using a higher grade of steel in the first place.
Now, I will give one example that we use here at work with promotes the benefit of surface treatment:
We've recently started using a coating (looks like some kind of nitride coating to me? Gold in color? I don't know...) for our radiusing tool bits in our large lathe. These tool bits are about 4" long and use to grind large radii into the ends of very large backup rolls. Before the coating, IIRC, we were getting about 2 or 3 rolls per bit, and the bit was getting red hot.
Now it stays cool and we get about 10 or 12 rolls per bit, on a good day.
Now, it does cost a few hundred bucks per coated bit, but we are saving money vs. breaking the cheaper ones more often, and they're also being used on very expensive rolls that are used to make millions of dollars worth of steel. So in THAT instance, the cost is easily justified.