First question, did you watch the instruction DVD closely before starting?
Depending on the existing edge bevel on your "junky $10 knife", you may not even be approaching the actual edge yet. Even the corners of the brown rods do not remove metal quickly, and if the cheap knife has a wide edge angle, you may have to remove a LOT of steel to get down to the edge. Try coloring the edge bevel with a Sharpie marker, then take a couple of passes on the stones to see what part of the bevel is being abraded. I'm betting that it is the top of the bevel at the shoulder where the edge bevel meets the main grind. If that is the case, simple perseverence will get the job done. Don't bother counting strokes, it will only depress you.
Next thing is, keep your pressure light. Pushing down too hard will just flex everything, leading to inconsistent angle from stroke to stroke.