ea42
Knifemaker / Craftsman / Service Provider
- Joined
- Jan 1, 2006
- Messages
- 4,018
Here's a very early carbon steel 7OT in its display case. Like the initial LB7's, the new 7OT was to be displayed in it's own case on retailers' counters rather than in the giant display cases housing all the other knives. This was done to give the new knife a spotlight so to speak. Also like the initial LB7 offering, the display was only available in a package deal with the purchase of six boxed knives (this was increased from 4 on the LB7). Inventory replacement would be the boxed knives, as retailers were not allowed to sell the display. In order to save money, the display was housed in a woodgrain box with a thin plastic lid rather than the heavy solid plastic cover and no box on the LB7 dispay.
Here's a quote from an inter-office memo dated 11/3/78:
"The 7-OT will be offered with a display. Purchasing is obtaining blue flocked samples which we will attempt to stamp in time for the sales meeting. This dispaly will be from the same mold as our present LB-7 red vacuum formed display.
In an effort to save money we will use the inexpensive thin plastic lid, no backing on the back of the display, and will ship 6 knives with each display rather than 4. Therefore, a new carton to hold the display and 6 knives and the display must be developed."
[/IMG]
[/IMG]
[/IMG]
Enjoy!
Eric
Here's a quote from an inter-office memo dated 11/3/78:
"The 7-OT will be offered with a display. Purchasing is obtaining blue flocked samples which we will attempt to stamp in time for the sales meeting. This dispaly will be from the same mold as our present LB-7 red vacuum formed display.
In an effort to save money we will use the inexpensive thin plastic lid, no backing on the back of the display, and will ship 6 knives with each display rather than 4. Therefore, a new carton to hold the display and 6 knives and the display must be developed."



Enjoy!
Eric