There is something to be said for association with a clan of brand enthusiasts. There is a form of camaraderie that we as social creatures tend to crave. However, it is important not to confuse brand loyalty with blind allegiance, which tends to annoy me. I collect Emerson knives, which gives me a great deal of satisfaction. Does this mean that Spyderco and Kershaw are looked down upon? Absolutely not, as I have some fine examples of both. Similarly, Benchmade, Buck and Cold Steel are all represented in my collection of knives. Are there certain brands that I won't touch? Sure, but it doesn't mean that others should not enjoy them.
First and foremost, we all belong to the Blade Forums community. It is important not to loose sight of that fact.