Article: "The Victorinox Success Story"

[Ace Rimmer]

Just came across this interesting article and interview with Carl Elsener Jr. Thought folks might enjoy reading it.

 

[BJE]

Thanks for the link, Carl Jr sounds like a wise and generous man.

 

[John A. Larsen]

Reportedly when Gary Powers, the U2 pilot that was shot down in Russia, was returned to the USA, the Russians sent along all his gear EXCEPT the SAK he had been carrying. John

 

[Pr3inar]

Articles like that is PR gold. Works on me at least, reading that made me enjoy my little red ones even more!

 

[arrowhd]

Great read. So much to learn from that business model.

 

[Papilio]

I think there was a documentary - maybe even available on YouTube - with more or less the same topic. Thank you very much.

 

[eveled]

Reportedly when Gary Powers, the U2 pilot that was shot down in Russia, was returned to the USA, the Russians sent along all his gear EXCEPT the SAK he had been carrying. John

I’ve seen a picture of all of his gear under glass in a Russian museum. Including his Randall knife.

 

[Hashishiin]

I get why someone would keep the SAK.

Very cool read. I had a journalistic hankering when I was 15-18 and am coming back around to that desire. I would love to do a mini-doc on some of the premier knife manufacturers in the North America, Europe/Russia and Taiwan if I could.