ATS-34 marketshare/mindshare

Joined
Oct 19, 1998
Messages
63
In both the custom and production knife worlds, the current steel of choice is ATS-34. Some insight as to how ATS-34 gained this status would be appreciated.

My first custom knife was a Loveless utility in 440C bought about 25 years ago. Shortly thereafter I lost interest in knives, and didn't follow the industry at all until a couple of years ago when I became interested in defensive knife techniques. So I missed the emergence of ATS-34 to its current status. I'm curious why it is held in such esteem, and why, when corrosion resistance is an important factor to the user, ATS-34 is
considered superior to 440C.

The standard explanation is you give up a little corrosion resistance for a tougher knife, and this is often justified by reference to the alloy composition
of both steels. But how does one verify or quantify this theoretically-
superior toughness in the real world? Has anyone done it? After all, if the intended use is as a weapon, how much tougher does it have to be? Will ATS-34 perform better than 440C when striking human bones or slicing
flesh? Perhaps our resident medical pecialist can shed some light here. But since a lot of other factors (heat treatment, design) come into play, why the preoccupation with ATS-34?

In the Shop Talk forum there's a thread on steels, where some makers seem indifferent to or even negative towards ATS-34. I remember another negative post on recdotknives by another well-known maker. Does anyone care? This is not exactly a vote of confidence from those who get up close and personal with these materials every day, yet in the mind of most knife users, ATS-34 reigns supreme.

I wonder if it is analagous to the PC software world, where the Windows 95/98 operating system rules. Anyone who is familiar with the evolution of PC software
knows this did not come about because of superior technology. Through shrewd business moves, a lot of hype, and some blunders by the arrogant Apple crowd, Microsoft was able to build enough marketshare and mindshare to practically eliminate everyone else who offered competing operating systems.

Similarly, don't those who own or make ATS-34 knives have a vested interest in maintaining the perception that it is the steel of choice? Personally, I'm interested in the potential of 440V and 420V, and its a shame that so few makers are using it. Given the current marketshare and mindshare of ATS-34,
I wonder if its possible for any of the lesser-used steels to gain a following.



 
Shodar, what becomes the next "big" steel depends on a number of variables, such as publicity, performance, price, and availability. Especially the availability in sizes knifemakers need, e.g., BG-42 doesn't seem to be available in 1/8" thickness with >1" width.

There's nothing about ATS-34 that makes it magic, as you've figured out. But you seem to be implying that ATS-34 has some kind of monopoly that can't be broken, which it doesn't. It's a slow process for knife users, makers, and suppliers to all get in sync. Knife users need to demand or at least be willing to buy another steel, knife makers need to want to use that steel, and steel suppliers need to supply the right sizes with enough quantity and the right price.

Right now, there's many of us looking forward to greater availability of 420V and even BG-42. Price and availability are a real problem with these steels at times, so we have to see what happens. ATS-34 only took off in the custom market, what, 8 years ago tops? And in the production market, much less than that.

Joe
jat@cup.hp.com

PS I like ATS-34 much better than 440C not because it's "tough", as you claim, but because it holds an edge so much better. That's the big draw over 440C, not toughness.


 
About 10 years ago, Bob Loveless "blessed" 154CM (which translates to ATS-34). Not too long ago he "blessed" BG42. I ain't falling for it twice. I still use alot of ATS-34 and have no qualms about it. It is a good servicable steel, but it ain't the best. My vote goes to 420V then 440V. ATS-34s greatest advantage is that it comes in so many thicknesses and widths. It was convenient to use, and during those times, it was reasonably prices. 420V and 440V are very limited in sizes available, hard to grind and heat treat, and more expensive.I guess what it boils down to is that the public still wants ATS-34. Until the "rags" change the publics mind, I'll keep on using it.
 
Not too long ago I was conversing with Rod Bremer of CRKT about blade steels, and he brought up a good point - that ATS-34 used to be the "exclusive" steel, found on custom knives only. But look at it now - it can now be found on mid to high end factory knives (as in CRKT's forthcoming S-2, Spyderco's Wegner, Benchmade's Stryker, and a host of others). It seems that every production company is using ATS-34 to some degree. And some knife buyers might be influenced to buy a certain knife over another, because that one knife has this better steel. I guess it just depends on who you ask. But regardless of how widely it is used, it still is a great steel that delivers in performance and corrosion resistance. It is a favorite of mine, as are some of the other high performance blade steels.

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Dexter Ewing
Knife Reviews Moderator




 
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