You know, I think the preponderance of ATS-34 steel in the high end knives listed on the web site you visited is just a coincidence. From what I've seen I don't think ATS34 is any more or less popular than any other steel. There is a huge variety of steels being used by makers as well as a wide range of preferences among collectors. If anything, due to the influence of the ABS and their goal of preserving old time forging techniques, I seem to see a bias against stainless steels among buyers. I have seen very high end knives made from all different types of steels, it depends upon many other factors, mostly how famous the maker is and how much demand there is. Well known makers can charge more.
ATS34 does have some qualities which make it quite suitable for collector knives, being stainless and easy to take a nice polish. As mentioned in other posts, some steels don't polish as nicely and are rust prone, but there are plenty of makers and customers who love carbon steel.
One thing I have noticed the past few years is that as cheap damascus from India has become common in low end knives, demand for high end damascus knives seems to have been slightly dampened in favor of pure carbon steel or blades with a tempered "hamon". This is sad to me, because the work a maker puts into a custom damascus knife has nothing to do whatsoever with the cheap India damascus. I personally think it a bit strange to see custom monosteel blades requiring just basic forging to shape and heat treating priced similar or more sometimes than damascus knives requiring much more labor to create. But, once again, there are so many other factors than simply the labor and quality of workmanship involved in the perceived value. A new knifemaker starting out can only charge minimum prices, well known makers with huge wait lists can pretty much charge whatever they want to.