I would do a head to head comparison of a BR Bushcrafter to a Mora, but it wouldn't really be a fair comparison, in my opinion. One is a $10 knife and the other is fairly pricy. The Bushcrafter is up there in terms of the value of knives in my collection. Also I buy each of those knives for different reasons. For instance, I buy a Mora because it is $10 and more or less disposable. When the edge rolls or if I have a problem with the Mora in another way, it hurts a lot less. Also, Moras make great giveaway knives to young folks I come into contact with. I remember when I was younger to get a knife from someone was a HUGE deal. Plus for the average kid, a Mora is probably going to perform better than just about any other knife they've ever had in their hand at wood working tasks. I've given away a ton of Moras and it never fails to make a kid really happy.
I buy a Bark River Bushcrafter because I like the fit and finish, the ergonomics of the handle are excellent, the edge geometry is great, and it comes with a nice leather sheath. I also tend to buy products made by my friends. Sure there are other knives out there with similar features but this one is made by a friend so I buy it. Same thing with Becker knives. I like Ethan Becker so I buy his stuff. The bonus is that you really can't go wrong with a Bark River or a Becker in terms of quality and performance.