I don't know if I'd call that deception, or just good marketing. As we all know, stag is a type of deer. There's Red Stag, Sambar Stag, Kashmir Stag, etc. The antlers are what is commonly used on knife handles, so anyone that buys a "genuine stag" knife is getting the antler for a handle. But these stag aren't just antlers attached to hooves. There are quite a few bones in between, so this "Genuine Indian Stag" has both bones and antlers. I kinda think that they are being quite honest. At least they tell you what part of the stag it is from. I could make a knife handle out of the tenderloin of a stag and call it a Genuine Indian Stag knife, and I wouldn't be lying. I would have just left out the fine print. I think they are just combining the price point of bone with the marketability of stag, and probably making a killing. Good for them.