I'm going to get on the bandwagon and say Becker.
1- MUCH better price for what you're getting (like most SOG products, in my opinion, the Creed is overpriced for what you get).
2-Proven performance. Lot's of folks have been using Beckers for a while with good results.
3-Good materials and geometry for the intended use. I prefer the flat ground Beckers to hollow ground SOGs, blade thickness is just right (enough for strength, not too much to be useless as cutting tools) and the 1095CroVan used by Ka-Bar is quite good (for this kind of knife, I like it more than AUS8).
4- Better ergonomics. While this can be a very personal thing, the handle on a Becker is easy to modify to better suit the user's hands.