I myself have been comparing these two steels for a while, in my quest for the best steel for an all-around camp/outdoors knife, and moreso since it's being offered in the GSO 4.1. Let me say right up front (in case you don't want to read my spiel) that I believe M390 is the better choice, especially if you care mostly about wear resistance, in which case it's one of the best steels around, along with S90v, 10V, and ZDP-189. 3V is my recommendation only if you think you'll be beating this knife to death, constant batoning into gravel, prying open trap doors, using it as a replacement handbrake on a runaway steam train, etc; or you are a fan of 8"+ blades.
From everything I gather, 3V and M390 are far apart in pretty much every category. In edge retention and wear resistance, M390 will outperform 3V by a good margin. Keep in mind 3V will hold an edge very well, comparable to D2 and longer than many other steels, but M390 is one of the best performers in this category. Second, M390 is very stainless, 3V is not, though it's not as prone to staining and rusting as true carbon steels or some other tool steels, like O1 or A2. Since this is low on your list, I won't harp on it further. The one thing you'll hear on here more than anything is about how tough 3V is. It's true, in fact, it's about 3x as tough an M390, which is itself about as tough as D2. That last is telling, because despite the large gap, you have to ask yourself if that extra toughness is at all practical, as steels such as these are much more than tough enough for most applications. That is unless of course you're looking into a large chopper or machete, then that toughness may be an attractive feature, though since you specified wear resistance foremost, I doubt it would come into play. Not to say M390 couldn't do all of these things as well as 3V, but 3V may withstand them better, and would give better piece of mind against chipping and breaking.
So in conclusion, M390 is my advice, especially since it's not as common, and if there's a small price difference, you're getting a more practical user steel (IMO) that is generally only available at high cost in customs.