As each new steel comes on line, it is valued by the experts for the peculiar strengths it brings to the mix, and valued by the masses for its novelty, and the hype surrounding its introduction.
With one new steel after another popping up, the best steels of a few years ago seem to fade in the masses' memory, but the experts having by now become familiar with them, manage to get excellent performance from them.
Some people will tell you that 440 steels are less than impressive and so 440C is yesterday. But 440C is one of the best stainless steels ever, for performance, corrosion-resistance, and polish.
But it's
old!
Consider also that the differences in performance are often small, and the difference in heat treatment, blade geometry, and specific use of the blade are often much more important. How about making the blade of a gentleman's knife, designed to sit for months in a pocket, from the toughest steel available?
Why bother? It will never need that toughness. 440A might be better: cheaper, more easily worked, easier to resharpen if it ever does dull under the light use to which it might be subjected ...
To answer the original question directly, don't asssume any widespread bias against ATS-34 simply because few people discuss it anymore, and a few may speak from bad advice, not having personal experience to draw on.