I have to comment on this. I just got an AG Russell catalog in the mail. They have the Camillus EDC in D-2 available in it. On one side of the knife is all the Camillus printing, on the other in big letters is AG Russell D-2. Why dont you guys ditch the machine that puts all that stuff on there. I am sure there are bigger minds than mine to figure out what sells. That said, I would not drive a car that was a rolling ad, and I will not buy a knife with credits on it that approach that of a major motion picture. Its too much guys, enough already. Look at the spyderco's. Thats how it should be. Even benchmade gets carried away on a few models. Who wants a blade or knife with writing all over it. Not me.....ever. Find a way to be super tasteful and understated.