Uncle Bob,
If its the dark coating you meant then its probably as Bobby B has written. Carbon Steel is chemicaly treated with the appropriate heated gun blue solution formula. In general, bluing color or end result may vary due to the method of application, chemical composition of gun blue formula, even material on which applied on among others. In industry it is primarily used as a quick method of protective anti rust coating, it is not particularly hard wearing. However you may touch-up the blued surface with cold blue solution or gel like paste. This you may find in your regular gun store. Beware that it takes some doing to cold blue an entire blade, experience is necessary if you wish to create a smooth and flawless surface.
But if you meant the gray coating as found on the SEAL Pup, here's what our dear Ronster once said, "The coating is called the "gray powder coating" and is proprietary-based. Regarding touching it up, there is nothing we can do here at the factory and since it is applied through a heat process to the whole blade, I can't think of an adequate "patch." Most I've talked with are not concerned about their "hard work knife" having some of the coating rubbed off."
Krizzard
"...Whoever kills with the sword must be killed by the sword... "
- The New Testament, Revelation 13:10