Buck knives web site

trevorklat

trevorklat

Joined
May 27, 2015
Messages
56
The last few posts in the Buck catalog thread below got me to thinking. Why, in today's computerized world, doesn't Buck have a proper e-commerce web site that shows the products they actually have available at the factory?

I'm not criticizing their site's "look" or "feel" or the fact that one can order what is shown on their site (even custom knives) but their site is never really current with what they do have in stock or even the current model year's offerings.

Is it just that business is that good and they don't need the extra sales they would achieve by showing us what is really available?
or
Are they afraid of taking sales away from their dealers?
or
Are their back-office inventory systems too antiquated to have a real-time interface with their web site? (<== I'm guessing this is the answer.)
or
do they need some new IT help who knows how to interface their inventory and online sales systems?

In any case, they really should step up their online presence game IMHO.
 
I think you have answered your own question..... it's about not undermining dealers.
I do agree with you on one point and wish the website was more complete for the product line just for reference, even if the items were not available for direct sales.
 
You can go to Buck Knives website and see what jobs are being advertised for: Once on site, click About Buck, click Jobs, click Career Center and scroll down to see that "assembler 1" is the only current offering. Note the two informative videos: brief version "Edge of Legend" and fascinating "Antler Shed to Knife Handle" both recco by me. https://www.youtube.com/watch?v=NVXoI2nlsRo

So if you think the web person(s) have fallen and can't get up see if they are advertising for one here. However, this kind of work can be done from anywhere in the world given Buck wants and will allow that.

If you have mad skills to offer send your pitch, "I can increase profitable sales by 10 x my salary + benefits + my stink etc", to Mr. CJ Buck.

And, you two couldn't be more right. Really. I agree with both of you. Yup.
 
I'm with DeSotoSky on the reference information. My own personal web site is now filled with broken links to knife information that used to be on the Buck Knives web site. If the knife is no longer available or out of production, they could always move its information into an "Archived Items" section. Many of their competitors already do this.

Computer memory is cheap these days.
 
Yes, Buck's Precambrian website is not up to modern standards. It is more like something from a third world country.
 
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