I have been thrilled and even amazed by how well I've been treated in all my dealings with this company. It occurs to me that while I know how well I've been treated and I know I've read some references by others as to their happiness with dealing with Busse, but lets put together in a single thread some of those stories of the legendary Busse customer service and even more legendary Busse warranty so those dwindling few who don't know about Busse or are just hearing about this INFI stuff for the first time. So no holding back, pass on those stories here for others to get INFIected.
Here's part of my story. I'm pretty new to Busse knives, partly because I didn't really have an interest in fixed blades until this past summer when my paranoia over lock failure with folders pushed me over the abyss into the world of fixed blades. It didn't take long to find my way to the comfort and security of the world of Busse knive where there is no fear of failure. All of us paranoid worry worts can relax and be confident in the tool that we reach for if it's a Busse.
But I have found other nearly perfect tools before only to discover the tool is far superior to the company producing it. I'm used to this now, it is all too common, but it used to amaze me that some really badly organized or badly managed companies could perhaps luck-out and have such a terrific product.(I'm not thinking of other knife companies here,but several others in other industries) It reminded me of that geeky guy in high school who later when you meet his sister and she's a babe and you just can't believe that she could be HIS sister.
Well for me, when I read this thread from OwenM http://www.bladeforums.com/forums/showthread.php?s=&threadid=187901&highlight=broke and Jerry Busse's response to this that was it for me. not only do I want knives thatare that good I want to stand up and cheer uh err I mean I want to support a guy who runs his company like that. I mean common, Owen was breaking apart pallets with it and not cutting or chopping with it. And somebody had modified the knife by cutting serrations in the knife probably screwing up the heat treat of the steel at that point. And if that in fact did not have anything to do with the break it for certain gave ANY manufacturer an exit out of their warranty you could drive a Mack truck thru! I mean Owen wasn't even asking for anything he was just posting a great nuclear abuse story and Jerry Busse VOLUNTARILY jumps into the thread and tells him "send it in- your covered" Do you guys remember the old Bud commercial "You're beautiful man"
Now just so you guys don't think Jerry's crazy or stupid or both, I think this is very good business. It is understanding the difference between an investment and an expense. In both an investment and an expense money flows out of your bank account, the difference is the expense goes out and is gone forever, while the investment goes out as X and comes back as X+Y with Y being your RETURN on investment.$100 dollars in advertisement may bring back $150 in revenue. Or better yet in this case giving Owen a replacement knife that Jerry could sell for say $250, did he lose $250? Is that an expense? NO It's an advertising investment. Jerry spent only $250 and he bought hundreds of thousands of dollars worth of the most sought after type of advertising in existence, customer-to-potential-customer WORD OF MOUTH advertising. Unsolicited testimonials are the golden goose of advertising. Jerry's crazy like a fox me thinks. Since that thread I've bought a NO-E on the forums here,and from Busse a KB, BA-E and a SJ-CG and I'm on the prowl for a second BA-E and I'm saving some $ to see what the new models are going to be to replace the BA and the MOJO JOJO (oops, sorry that's Power Puff Girls not Busse Combat, but hmmm maybe ther's CHEMICAL X in INFI hmmm??)
What's your Busse Combat story?
If anyone asks, I've gone out for marshmallows, grahmcrackers and chocolate, were gonna need some SMMORES for this thread.
Here's part of my story. I'm pretty new to Busse knives, partly because I didn't really have an interest in fixed blades until this past summer when my paranoia over lock failure with folders pushed me over the abyss into the world of fixed blades. It didn't take long to find my way to the comfort and security of the world of Busse knive where there is no fear of failure. All of us paranoid worry worts can relax and be confident in the tool that we reach for if it's a Busse.
But I have found other nearly perfect tools before only to discover the tool is far superior to the company producing it. I'm used to this now, it is all too common, but it used to amaze me that some really badly organized or badly managed companies could perhaps luck-out and have such a terrific product.(I'm not thinking of other knife companies here,but several others in other industries) It reminded me of that geeky guy in high school who later when you meet his sister and she's a babe and you just can't believe that she could be HIS sister.
Well for me, when I read this thread from OwenM http://www.bladeforums.com/forums/showthread.php?s=&threadid=187901&highlight=broke and Jerry Busse's response to this that was it for me. not only do I want knives thatare that good I want to stand up and cheer uh err I mean I want to support a guy who runs his company like that. I mean common, Owen was breaking apart pallets with it and not cutting or chopping with it. And somebody had modified the knife by cutting serrations in the knife probably screwing up the heat treat of the steel at that point. And if that in fact did not have anything to do with the break it for certain gave ANY manufacturer an exit out of their warranty you could drive a Mack truck thru! I mean Owen wasn't even asking for anything he was just posting a great nuclear abuse story and Jerry Busse VOLUNTARILY jumps into the thread and tells him "send it in- your covered" Do you guys remember the old Bud commercial "You're beautiful man"
Now just so you guys don't think Jerry's crazy or stupid or both, I think this is very good business. It is understanding the difference between an investment and an expense. In both an investment and an expense money flows out of your bank account, the difference is the expense goes out and is gone forever, while the investment goes out as X and comes back as X+Y with Y being your RETURN on investment.$100 dollars in advertisement may bring back $150 in revenue. Or better yet in this case giving Owen a replacement knife that Jerry could sell for say $250, did he lose $250? Is that an expense? NO It's an advertising investment. Jerry spent only $250 and he bought hundreds of thousands of dollars worth of the most sought after type of advertising in existence, customer-to-potential-customer WORD OF MOUTH advertising. Unsolicited testimonials are the golden goose of advertising. Jerry's crazy like a fox me thinks. Since that thread I've bought a NO-E on the forums here,and from Busse a KB, BA-E and a SJ-CG and I'm on the prowl for a second BA-E and I'm saving some $ to see what the new models are going to be to replace the BA and the MOJO JOJO (oops, sorry that's Power Puff Girls not Busse Combat, but hmmm maybe ther's CHEMICAL X in INFI hmmm??)
What's your Busse Combat story?
If anyone asks, I've gone out for marshmallows, grahmcrackers and chocolate, were gonna need some SMMORES for this thread.
I'm just a number on a mobility team and a no notice volunteer on that list. My bet is I'll be here doing the homeland defense mission instead of having fun overseas.
But my experiences with the Natural Outlaw have made it one of my most often carried companions afield.