If you're talking about swords, you're going to need to be a lot more specific and know a lot more about steels - there are tons of carbon steels and tons of stainless steels. 440 is just a designation for a specific family of stainless steels.
Generally speaking, swordsmiths as a group gravitate towards carbon steels. They are easier to forge, easier to heat treat, and generally yield finished products with better sword characteristics than the vast majority of stainless steels. You can make swords with stainless steel - but (I've been given to understand that) it's extremely difficult to do so consistently, partially because the characteristics that make simple carbon steels so suitable for swords are modified/altered/removed by the elements that are added to make stainless steel good at what it does. Also, the alloying elements make heat-treating and tempering that much more difficult.
Add to that the question of your smith's preference - does he favor water quenching? Oil quenching? Does he make western-style swords or eastern-style swords? Does he differentially temper or differentially harden his blades? Does he through-temper his blades? What are you looking for in your sword - toughness above all else, or do you want a harder edge? All these factors will change your "ideal" steel.
I took a look at the sword you posted - it's crap. I wouldn't even call it a sword - it's a decoration. It won't cut anything, and it's certainly not properly heat treated. If you're interested in swords as a decoration for your wall, there's nothing to be said against that particular... thing. But if you're interested in real swords, go to the Sword Discussion forum here, or some other sword forum, and look around. And be prepared to spend much, much more than $9.99.
Hope this helps!