Closed my store & making changes

Joined
Dec 7, 2008
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Over the past weeks a few things have happened that gave me the kick in the butt needed to get me to make some changes.
So I decided to clear out all of my inventory and close my web store.

With each of these things my first reaction was to get pissed or defensive. But after a few days thinking about things that turned to embarrassment and I made the decision to do something about it.

1st thing was an email I got from one of my regular customers.
He said, maybe it is just my imagination but it looks like the quality of your wood is not what it was before.
I wish I could remember who it was because I owe them an apology.
I replied that I had great wood but it just sold quickly. I may have been a bit short with him so if that was you, my humble apologies.
This year in addition to the really good stuff I carried some medium grade woods in our store. The super good stuff sold super fast and the not as good sold not as fast, actually very slow. So unless you were at the webstore within hours of my posting the really good pieces all you would see were the medium grade stuff.

2nd thing was a new supplier from Australia selling Ringed Gidgee.
This is a wood that was difficult to get and very expensive having it shipped from Australia. It is a type of wood I was importing by request because US makers were unable to get it elsewhere. The new supplier had good pieces and prices lower than I could do so I sold off my remaining Ringed at a loss. Makes more sense to buy from them than me as long as they stick around.

3rd thing was one of the knifemakers selling stabilized walnut blocks as a means to supplement their income. Same type of wood I had by the same stabilizers at a bit lower price than mine. Actually I was embarrassed that a knife maker was able to provide the same thing as I was for a lower price. The way I price my wood is I charge enough to cover the cost of the wood, stabilizing, pay me for the labor and hopefully have enough left over to buy more wood. So I decided to clear out all my walnut at a discount and not carry that wood anymore.

These were the things that prompted the changes that I probably should have made years ago. Sometimes things happen that piss you off at the moment but in the end they are tools for change for the better. I hope I am making sense.

So some of the changes I am making are;
No more wood you can easily get elsewhere, especially if you can get it cheaper.
No more medium grade woods.
The only woods I will have in my store will be super good stuff that you are unable to find elsewhere. Some will be hard to find woods. Others will be examples of the best possible quality of wood and figure. There will also be some really strange stuff.
The way I will decide what goes in my store will be simple.
If I get excited about it it goes into the store.
If I don't get excited about it then it goes into the reject pile to get used for other stuff.

When I started out with knife handle materials I set some goals.
1st was to be able to support my family from knife handle wood alone.
2nd and equally important was to get to the point where the knife makers thought of me as the first place to go for the very best woods.

Any input from you guys is welcomed.
I should be able to get the store re-stocked and re-opened within a day or two.
There won't be as many pieces but they will all be super nice stuff that I get excited about.
 
Mark, I personally liked having the different grades of wood available. On some knives I like a more moderate look (kitchen knives especially) or on lower end knives. Its hard to justify a $100.00 block of Koa, or an $80.00 block of bog oak on a $200.00 knife for example. Is it possible to keep a "mid grade" section, or possibly e-mail users with an interest in these pieces before stabilization, so they could be available as prepaid in the next batch for example? If its simply too much hassle, I understand. I know I am a very small fish in this pond. I do home stabilize some nice poplar with cactus juice I could use for lower end projects, so I'm not out of options.
 
I think your strategy makes sense! Sell the premium stuff.
 
I wish you the best of luck Mark, I really do. If I can be honest with you for a moment, I have not been purchasing any blocks from your site for a while now. Your prices seemed to have climbed beyond my budget in the last year. Particularly in the last 6 months. For quite some time, your site was my go-to for affordable quality blocks. But, a block of really nice maple burl that I could buy from you a year and a half ago for $30-$35 with free shipping, is now often north of $50 plus shipping. Many, if not most, of the blocks I've seen in your store lately are well north of $50. It just eats up too high a percentage of my profit margin to pay those kind of prices right now. I've had to seek out other options, such as those you mention in your post. Personally, I hate to see you cater to only those who can command very high prices for their work, as I'm just not there yet. However, I don't hold it against you for doing what you think is best for your situation. Again, I wish you the best of luck, and maybe someday in the future when I can get more money for my work, I can shop from your site again.

Kindest Regards
Adam Buttry
 
Makes good sense....

You can buy mediocre stuff all over the place...

You can only buy the great stuff in a few places...

Less competition for you and you can focus on the best...not the second and third best
 
Warren and Adam,

I will still do some woods like maple burl that are not too expensive. But I will make sure they are pieces that are examples of the best I can find.
At first glance mine will seem more expensive but part of that will be because of difference in size.
Standard blocks with most suppliers are 5" x 1&1/2" x 1". Most of mine will be considerably larger.

I understand it is hard to justify spending a lot for handle material for knives that will go on the table at the shows but maybe just for some of the fancier knives. Something quite a few of the makers do with their custom orders is have their customers purchase their own handle material from my store and have it shipped to the knife maker. That saves a lot of time for the knife maker and what gets spent for the handle material doesn't affect the profit margin.

For the lower priced ($35 and under) stabilized blocks I strongly suggest going with K&G.
They are who I use for my stabilizing and I am delighted with their quality of stabilizing.
Their blocks will be the standard size and their quality is always great.
 
I look forward to continuing to buy from you. Ive gotten some beautiful pieces of wood and I see no reason why you won't continue to be my go to place to buy wood. Thanks for what you do.
 
Mark - I am not a knife maker, nor have I bought your products.

I just wanted to make a comment on your post. I have been in business for myself as a contractor for thirty years, starting three companies. In those thirty, I started a financial services company as well. I have also been hired as a business consultant more than once in different fields of work.

To me, you did hardest thing possible when you are in business for yourself. You looked in the mirror, realized you had lost track of things, admitted it to yourself, and decided to do something about it. Thinking of all of my friends and associates that have gone out of business (sometimes at great personal cost, always embarrassment, and a huge toll on personal relationships) they NEVER did what you just did.

They all blamed their unhappiness and ultimate demise on other people, outside influences, and just plain bad luck. Looking in the mirror to take responsibility for themselves was more than they could do. Some have tried more than once, ALL have failed because they wouldn't be honest with themselves, and would stay true to their business.

Good for you! I'll bet you will regroup, rethink, and be just fine. Good luck!

Robert
 
I have a block of redwood burl from you that sits in my personal treasure chest waiting for the right moment.
Beautiful stuff!
 
Good plan, Mark.
Your wood has always been on my top grade wood shelf.

I do my own wood, and sell wood at the shows. But, I still buy wood from you for my knives in types and qualities that I can't get.
 
As you know, Mark, I'm a wood junkie and have often gone to your site to score something fabulous. It's what your site is for (in my mind). I haven't bought from you recently because my need for handle wood has been put on hold by the impending move to Houston. That said, I've always been attracted to the variety and quality of your product.

So for me anyway, it's good to learn you're going to increase both the variety and quality. It may yet be a while before I'm buying regularly again, but if you can find that special something I've never seen before and doubt I'll see again soon that blows my eyes right out of the sockets... well, I won't be able to control myself. It's a weakness, I know that.

As an aside, I'm now planning another trip to Kirby, so perhaps I'll troll through your new supply then (if you have any available that quickly).
 
I have been working on getting the new wood ready for the store re-opening.
Still have a lot of pieces to get ready but I am making headway.
So far everything is either really pretty or really unusual.
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The store was re-opened at the start of the weekend with several dozen new blocks that I really liked.
Well.....it looks like all of you like the same stuff that I like.
There are only a few blocks left. Now I am waiting on some more that is on it's way from K&G.

Thank You everyone.
 
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