The best I can tell from the picture, that's a bad edge grind/bevel. The primary grind is what generally determines the type (I don't mean to seem like I'm talking down to you, I'm not sure your knowledge of blade geometry).
Something like that could be from misaligned in a sharpening jig during manufacture. For instance, if you wanted a 45 deg final bevel, normally you would think 22.5 on both sides, but here it would be like 35 deg and 10 deg. One side is nearly a zero grind, which is what kind of gives it the appearance of a chisel grind.
That is correctable, but since it's new, I would make Cold Steel do it, or send it back to the place of purchase and request a new one. That's 2nd quality stuff at best, in my opinion.
I will add, in general, I've had very good edges on my new Cold Steel knives. I know they get some bad ones, but I've had good luck over many purchases of new cold steel products, from fixed to folder. Not always 100% symmetrical swedges and things, but pretty darn close if it is off a little.
So, I guess depending on where you're located and how easy it would be to return, I would try to return it for a different one as a 1st choice. Next would be a warranty repair, but the wait time is often not worth it, IMO, but if it's a gift or something, maybe there's some sentimental value already (I had that situation with a Case knife that was gifted to me for Father's Day a several years ago). Last choice would be to do it yourself. I would do it myself if I got a good price on it or something, or it still functioned fine and I knew it was going to be corrected over the next sharpening or 2. I take the last option for some fixed blades that come with terrible edges, like many OKC fixed blades that are thick and just not that great right out of the package.