Don't worry about the email.
I got around 3 or 4 of those in the past months.
The wording confused me to in the beginning, but later on I realized it was just a form of advertising.
I remember reading a post here saying that they are under new management...that was around the time I started getting the emails stating my "order" was ready to go.
Unless you actually do want to pick up a brand new HAK that they have in stock, just ignore the email. No need to contact them.