CRK wholsesale prices - just curious

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Feb 24, 2015
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Anyone have a sense of what % in cost reduction wholesale dealers get on CRK knives? 10, 20, 30% or more?

I know the retail price point is set for all dealers.

thanks!
 
I do not think it is much. I have connections at a few online retailer that will sell me certain knives near cost.
Example an SNG for 320$ shipped to me. However these three places cannot do this with one brand. That is CRK.
 
I know an dealer that's selling his CRK's for 20% off. He told me he's losing $ on every knife he sells. He

was selling CRK's for 15% off a couple of months ago.


I bought a large Rain Drop from him today.
 
I know an dealer that's selling his CRK's for 20% off. He told me he's losing $ on every knife he sells. He

was selling CRK's for 15% off a couple of months ago.

I bought a large Rain Drop from him today.

Perhaps what he loses on each one he makes up in volume.
 
Perhaps what he loses on each one he makes up in volume.

How can you make it up in more volume?? If he is selling each CRK for a loss, then more volume of sales simply equivolates to more of a loss.

Dumb move IMO. Unless he isn't going to sell CRKs anymore and is trying to quickly free up more funds to buy a different stock.
 
One local dealer tells me that the discount is scaled. I think the maximum is around 25% off for high-volume, longer term dealers; however, for some retailers who only sell a few knives it's less - like 10%.
 
I know an dealer that's selling his CRK's for 20% off. He told me he's losing $ on every knife he sells. He

was selling CRK's for 15% off a couple of months ago.


I bought a large Rain Drop from him today.

What dealer would that be???
 
AGRussell and Country Knives (PA brick and mortar) sell most hot knives but not sebenzas, that leads me to think their markup is less than others, <50%. I'd guess at least 35%.

The oldest salesman's lie is "letting it go for less than cost." No, probably the oldest is "letting it go for cost." :)
 
AGRussell and Country Knives (PA brick and mortar) sell most hot knives but not sebenzas, that leads me to think their markup is less than others, <50%. I'd guess at least 35%.

The oldest salesman's lie is "letting it go for less than cost." No, probably the oldest is "letting it go for cost." :)

Way off topic, but your "salesman' lie" made me think of something funny. Years ago when I was working in sales/service I had a potential customer become upset when I stated I could not accomodate her pricing request so she decided to leave. I said, "have a nice day" as she left.

Moments later she called the boss to complain that I was rude as she walked out, he said that he heard eerything and the salesman politely said "have a nice day". She snapped back, "but he did not MEAN it!".

Regarding the topic...I have nothing to add other than to presume that it is probably negotiated somewhat and probably based on volume. I would also bet that there are other "perks" for large dealers that don't exactly fit under the "discount" structure, but they are perks of sorts;) Among these "perks" would be dealer exclusives. If you are the only dealer offering a variant, the price you set on these cold not be directly compared to other models with out the exclusive variation, and therfore the retail/wholesale prices might sho a different margin.

Another common concept for industries where demand is close to supply, is the idea of order fill preference. This is basically the concept that the top buyers from the previous period gaining an edge on the competition by being first in line for new release and such.

Please note this is PURE speculation, but based on my experience as a buyer for other industries, it is not an uncommon concept.
 
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