Besmirching the Cold Steel name with cheap zombie slayer garbage.
Zero customer service.
Boring new knives.
Superficial marketing.
Giving loyal fans the middle finger.
Did it have to go this way?
What if Cold Steel had been sold to people that understood the brand and were committed to honoring the tried and true ways of LCT? I wonder who else might have been potential buyers. I would say the die was cast once GSM was the top bidder. They have their playbook and we are seeing it unfold before our eyes.
Maybe in a parallel universe CS fans are still enjoying being CS fans
Zero customer service.
Boring new knives.
Superficial marketing.
Giving loyal fans the middle finger.
Did it have to go this way?
What if Cold Steel had been sold to people that understood the brand and were committed to honoring the tried and true ways of LCT? I wonder who else might have been potential buyers. I would say the die was cast once GSM was the top bidder. They have their playbook and we are seeing it unfold before our eyes.
Maybe in a parallel universe CS fans are still enjoying being CS fans
