Originally posted by BFH Knives
I am one of those poor shmucks who own a "brick & mortar" store. What is going to happen when people don't support us enough to stay in business. The internet is a great source of information but nothing compared to holding it in your hand and speaking face to face with someone who is knowledgable about the product. I hope I can survive. When some of my customers come in and show me a knife they bought off the web for a couple dollars over my cost they might as well stick it in my chest for how it makes me feel. Oh yeah, by the way, the next time you need an expert to regrind the tip you broke off, send it back to your internet buddy.
BFH-
Geez- Didn't Santa bring you anything this year?
Seriously, though- I can empathize with you. I'm blessed to live right near two decent cutlery specific shops with a nice selection, and I will buy the occasional Benchmade and Spyderco from them. However, I mostly just go in to talk shop with people of similar interests.
If they sold the factory stuff for a "couple dollars" over net prices, I'd give them all my factory knife buying business. However, even the owner, who I've become friends with, doesn't blame me for saving what I do by buying online. That $179 Benchmade he's got can be had online for $115 or so, and I don't think he would say I'm stabbing him in the chest for saving that kind of dough. However, as a brick and mortar shop, he does get the new Benchmade stuff often times before anyone else does, and I'll gladly buy the first run models from him at close to full retail. The owner knows that I can get the stuff for way less, and I know that he has overhead to contend with. So we compromise- he offers me a repeat business discount, and I show up in his shop ready to spend some money more often. If he took the attitude that I was somehow taking advantage of him and treated me poorly, I'd laugh at his meager selection (compared to the 'net) and full-blown retail prices and never go in again. If you are truly showing your internet savvy customers value added service, and it sounds like you are, then I agree they should help support your business. Yet at the same time, I don't think you can blame them for educating themselves with the wealth of information online and saving significant amounts by buying from e-tailers.
Perhaps you should look into selling online as well. There are more than a few B&M shops that do a decent bit of business by selling right here on the forums. I don't think you have to necessarily view the internet as your enemy. With a bit of thought, I bet you could find a way to make it work for you too.
Oh, and I don't break tips off of knives, so I wouldn't be sending any back in the first place...
Firebat