I have a JAG and a Cobra and I love them. 440C was the first "super steel" alot of years ago and Ray Ennis never felt the need to change. Mine perform as well as any knife I own. Honestly, I can't tell the difference between my S30V, 154CM, 3V,440C, and ATS34 blades as far as edge retention. They all are outstanding. I think the reason they are not as popular is the fact they are not flashy and pretty. They are no-nonsense hard use knives. Ennis hand grinds and finishes the blades and the micarta scales. They are closer to custom than production and they are made in the U.S.A. . His sheaths are much better today than they were a few years ago, but still a bit thin. As far a price goes, you can find them at significant discounts online and I think the price is a bit low for the quality and fit and finish. Just my 2 cents worth..Jim