Lighters aren't the answer to it all. Bics don't work very well in the wind, whereas flint and steel actually works better in the wind. The little blow torches work great in the wind, but don't work well in the cold. Windproof matches are pretty good but you only have a limited quantity. Modern ferro-rods are still what I consider the best survival equipment - work in cold, are waterproof, almost indestructible and good for 1000's of strikes. However, they have the disadvantage of requiring two steady hands and a decent striker (some rods can be struck with natural materials like clam shells).
As spookey pointed out, many of us value older methods for their own sake. Many of us also like to practice bowdrill, but that takes a great deal of effort to do. Very fun for training and entertainment and if I had to, I'd give it a go for survival, but I'd much rather a piece of kit like the flint and steel which provides a mixture of semi-primitive gratification in its usage but at the same time is easy to do. It has its faults - wet your char cloth and you have to forage punk wood or tinder fungus to catch a spark. But it is a skill. Also there is a lot of fun to be had just finding natural pieces of rock that will strike sparks.
