Expand too far?

cbach8tw

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Jan 9, 2006
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This may be starting a fire, but I was wondering if you guys that use SOG knives ( I do own a few of their models from the past). Do you think SOG has overextended itself to reach too many different types of buyers: alot of tactical folders that are pretty high, cheaper bush knives, etc.... And as such, will they be in danger of a meltdown and hit finanacial troubles? Remember Camillus, Schrade?
 
Personally I don't think so. If SOG had just stuck to fixed blades it wouldn't have survived against other companies.

It's good that SOG has diversified it's products to cater to the changing tastes of its consumers and has spread out its products over a different range. Let's say that suddenly everyone doesn't like their folders (due to bad reviews or quality issues) they still have the income from their multitools and fixed blades to rely on. This is true in a financial meltdown too, although their higher end knives may not be salable.

However I tend to agree with you - if you ask me, when someone asks me about SOG, which SOG product would I think of - the Seal 2000 knife, the Twitch II or their Power Assist? Someone enlighten me, but I'm not sure what SOG specializes in...
 
My personal opinion,..................SOG quality has suffered greatly with their "Diversity". They would do good to remember their roots.
 
I would like it if they pulled a page from the Benchmade playbook. Have several classes of knives. Have the fusion line at the bottom, followed by some of the rubber handled knives and "cheapie" folders then the more traditional stuff and finally a "platinum class" of Sog bowies and Tomcats. I know it raises production costs but the prices these companies can get from China or Taiwan should allow them to give true knife knuts what they want. Just my .02.
T
 
That would be a cool idea. I personally don't think SOG stuff is near the quality as they once were. i still think their stuff is tough as heck, but execution is slightly off. Especially with the fixed blades.
 
I picked up the S1C Bowie about eight months ago and have been very pleased with the knife. I am curious to compare the S1C to a Super bowie but the price is steep for an Aus 8 blade made in Taiwan. I would pay 50-75 dollars more for an American blade. My Recondo is American made and it wasn't crazy expensive so I don't know what causes a knife to go to Taiwan or China for production. Truthfully I don't see a huge difference anymore in Taiwan or Chinese products......it just the concept of American made.
T
 
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