The idea is to increase penetration. I'm not quite sure how much of a difference there really is. I don't think it would really be any harder to stab a normal blade through the same surface, the same depth. I have a theory; once you get to the end of the swedge, the penetration will become more difficult than a normal blade. Think of it this way; a swedge changes the angle of the top view of the blade, makes it a wider angle. Which is easier to push- something with a thin taper, or something with a really wide taper? If you argue that this is a trivial difference, you'd have to agree that the swedge doesn't make much of a difference itself.
I suppose some people would also say it decreases weight.
Personally, I hate them. I don't like the idea of sacrificing tip strength.