I guess the first question is what are you mainly doing with your axe? Are you splitting, felling, sectioning for firewood? Do you pack the axe often or is it a car/truck or canoe axe?
For axes that would be well below our budget look at Estwing or Gerber/Fiskars. Both are decent tools for the price, albeit not particularly refined. Both will be quite tough though. I would suggest that in regards to the fiskars/gerber, you should find a review *other* than nutnfancy's, as that guy (this is going to sound harsh, but after watching his videos I think it is true) does not know what he is doing with an axe. Both Gerber/Fiskars and an Estwing will need edge work when you get them to get the most from them.
Next step up is the Wetterlings, and I think Snow and Neally would fit here too. I own a Wetterlings 19 inch and it's a good pack axe, although for a winter axe when you're doing lots of firewood doesn't quite have enough punch for my liking. The Snow and Neally's aren't bad but the heads are now forged in Asia somewhere and the axes are finished in the US. I think they are OK quality, but I probably won't pick one up.
I just ordered an Iltis Ox Head small felling axe (28 inches, 2.5lb head) so I'll be sure to report on that once it gets here next week. It's higher than your listed budget but I hear pretty good things about them. The heads get great marks, the hafts can vary in quality considerably as far as the grain goes, but we'll see what it looks like when mine gets here. The Iltis is the most expensive one I've mentioned, after shipping mine was just over $100.