This is a question that many long time makers avoid, as it almost always comes up with different answers and each maker walks aways still thinking their choice is best.
I have come to believe, so this is my opinion and nothing more, that different grinds are best suited to the purpose each individual knife.
Also, many times you will have a possible customer depending on a certain kind of grind. Because of this, I have opted to learn both hollow and flat grinding techniques.
Just for arguments sake, I have to disagree a little with Dav's post, as I have seen many blades with classic lines in a flat grind that just wouldn't have looked the same hollow ground. But, beauty is in the eye of the beholder...
As far as one being easier than the other: Ask a flat grinder, and it's almost always going to be the flat grind that is harder to do. Ask a hollow grinder, and the story flips 180 degrees.
I think the only way either one of them are "easy" is if you practice, practice, and practice.
So, to encompass my rambling with a point...I'd have to say, try to learn to do both and become very fluent with doing them both. If in the future you decide that you want your style to be definitive as to one style then you can, but otherwise you can grind either style with confidence.
Nick