If you freehand like most of us, with a heel-to-tip stroke, the portions of the edge closest to the choil/ricasso will get much less 'on stone' exposure. The edge closest to the inside edge of the stone comes off the stone almost immediately in the stroke. The portions of the edge nearer to the tip will get full contact across the full width of the stone, assuming a heel-to-tip stroke down and across the stone. For that reason alone, it'll take longer to remove the same amount of steel from portions nearer to the ricasso.
A lot of blade grinds are also somewhat thicker near the heel. If the edge bevel from the maker is uniform in width (width measured from edge to the shoulder of the bevel), the edge will almost always be more obtuse (thicker) nearer to the ricasso. That is another major factor in why it takes longer to sharpen it. More of the blade's thickness must be removed there, so it'll take longer, and it will also widen the bevel there, if the same edge angle is maintained for the entire edge.
Yet another factor. Most blades are shaped & ground on belts. Close to the ricasso, the 'plunge line' (edge of the grind that separates the actual blade from the ricasso & tang), will usually be curved in a concave shape. If looking at the edge straight on (blade laying flat in front of you, edge toward your eyes), imagine laying a flat hone flush against the edge. As the hone is moved closer to the heel, the edge of the hone will 'ride up' that curved portion of the plunge, and most of the stone's surface will be lifted away from the edge, leaving only the outer edge of the stone in contact. This means every time the stone gets close to the heel, it'll be lifted off the edge. This can be compensated for, somewhat, by using a stroke that moves from tip-to-heel, instead of the other way. But it will still take longer.