Go here to learn of the invention of the great Augustin Fresnel (pronounced FREH-nell):
http://zuma.lib.utk.edu/lights/fresnel.html
He invented the Fresnel lens in 1822. It had two advantages. First it was made up of many independent sections, each of which could be replaced individually if broken. This had obvious advantages, and made shipping it (disassembled) easier as well.
Second, it was much more efficient; a flame with ordinary reflectors lost 83% of the light generated. A Fresnel CAPTURED 83% of the light.
Here is a short video showing exactly how a Fresnel lens works:
http://www.pbs.org/legendarylighthouses/html/photoqt.html
The plastic cards are very very poor imitations of Fresnel lenses. I am amazed that anyone could start a fire with one.
Hope this helps, Walt
PS: as to which way to hold the card, consider what it does.
One side takes parallel light beams and bends them into a common point at the focal length of the lens.
The other side takes whatever light impinges at the focal length of the light and turns it into parallel beams. Light impinging from a source other than the focal length will be refracted according to the angle of impedence, so most of the light is scattered.
Obviously, you want the first side if your goal is to start a fire. Walt
[This message has been edited by Walt Welch (edited 03-04-2000).]
[This message has been edited by Walt Welch (edited 03-04-2000).]