This is very mildly cool and I think the only people that would consider this custom work would be the general public, as in non knife nerds.
For folks around here, I suspect these "custom" options amount to little more than over-glorified laser engravings that I'd probably scrape off in the first week from use.
I have a few customs and limited production runs from BRT Blade Works (Ben Tendick), Busse & Kin, and Half Face Blades to name a few.
As nice as they are, I don't care about custom knives as much as I do quality knives that cut well and last a good while.
My standard, somewhat mass-produced Spydercos get used the most simply because they feel good in hand and cut well.
Pretty colors and artistic handiwork are nice, but they don't make the knife cut any better.
These knives from Gerber look like the same old crap they've been pushing with custom engravings now available.