The Cold Steel Rifleman's Hawk will be a lot of fun, but not as useful around camp as a true hatchet. I may have gotten one of the finest ones ever, but others have gotten Rifleman's Hawks that needed work, so that is something to think about as well. Unless you're buying with the intention of modifying (look in the stickies section for all you'll ever want to know about modding these hawks... plus it's just good fun for a pittance of $$$).
I have poo-poo'd the Gerber/Fiskars hatchets, but they are handy in camp, again, for just a few $.
Wetterling's will get you a really nice hatchet for $45-60, depending on the model and the store. You will be very happy. I have about one of each model, and I can honestly say they are worth the $. I bought mine mostly to support the industry, but I would not hesitate to take them to the woods.
Buuuuuuuuuut...
If you've got $80-120 (or even $150 if you can't wait for a deal), depending on the model that suits your fancy, you simply cannot beat the Gransfors Bruks. I have a SFA and a Wildlife, and I can honestly say that these are Porsches and Ferraris compared to the very nice Fords and Chevys out there. If you intend on using a hatchet as a hatchet, and often, you will thank yourself every time you take one of these to the woods. The difference between $50 and $100, over 15-30 years is what, ten cents to a dollar for each camping trip? But your personal happiness that you did so well as to get the GB will significantly eclipse any thoughts of savings you might have had otherwise. The balance and feel are simply unparallelled.