I have never heard of that time rule.
Normally, a blade is soaked for about 5 minutes to 10 minutes. Thickness makes no real difference in the thickness of knife blades. In industry where pieces are inches thick, it matters. Some steels need very little soak time and can be quenched after 1 minute of even heating ( 1084, 1075). Other steels have more alloying to be distributed and take up to 10 minutes (O-1, 1095, 15N20,52100)
As Natlek pointed out, it is the time at the target temperature that you count. If you open the HT oven and put the knife blades in, the temperature will drop. You watch the readout and when it returns to the target temperature start the timing count.
If doing HT in a forge, all the timing rules are pretty much useless. You get it to the right temperature by observing the color, try to hold it there for a minute or so without overheating, and quench. It is pretty much impossible to hold a knife blade for 10 minutes in a forge without serious overheating.