Cotton wool, thistle down, catail and such are all good ember extenders, but pretty lousy for getting a flame by themselves. As an ember extender their job, and what they are good for, is to char, then smoulder.
I believe that the problem is that they char too easily, they go black from a pretty low heat, once black they are easy to get to glow, but no longer have enough fuel in them to burn with a flame. Blowing on an ember gives more oxygen to react with the charred material and the ember. That gives off heat which drives volatile gasses off neighbouring material, that is what you are trying to get hot enough to burst into flame.
Sparks from a firesteel (ferro rod) are so hot and localised that they raise the temperature of the wool fibres above their flash point, they lack the mass to dissipate the heat.
Things like clematis, honey suckle and grape bark work well, as does dry purple moor grass blades and dead bracken, straw isn't great, but works, dry hay seems to be a little better. For information, birch bark is lousy for this kind of thing
It seems that whatever material you use for ember tinder fire lighting produces really thick, grey/green smoke just before it ignites. I have always taken that thicker smoke to be loaded with unburned hydrocarbons.