This forums is, in my opinion, one of the best on the web. We're largely self regulated here. There are a few unwritten rules here, one of which is, we all try our best to not give bad advice, which prevents other folks from spending their time and money on wild goose chases.
Nobody is perfect, and we all make mistakes. But your post is not just a simple error, is it full of bad advice and bad information, and in my opinion it crossed the line into bullshit laid on thick. So I called you out on it. If I hadn't, someone else probably would have. We don't need that here.
Some bad information:
"carbide bits are a must for drilling through hardened steel, but they are also excellent for drilling through any non annealed stock."
Based on something else you state later, I think you might be talking about carbide tipped masonry hammer drill bits? I'm not sure. But if you're using real carbide drill bits, I seriously doubt that you, or very many people on this forum are setup to use carbide drill bits properly in steel in order to achieve the extended life and performance compared to regular bits to justify their high costs. For most people, carbide drills will fail quickly because the cutting edge is fragile compared to a regular HSS bit. That is why they are normally only used in soft materials.
"i've got a bunch of carbon steel bits i've had to heat treat several times now (admittedly due somewhat to misuse)."
"i've overheated the bits many times and watched them dull imediately thereafter. when sharpening them on the disk hasn't helped i've tried heat treating them:
quick heat and oil quench. i have no idea what kind of steel they are. it seems to work just fine."
Practically all drill bits are a high speed steel of some sort. Even cheep Chinese bits are usually M2 HSS. I'll bet, if you look at the tang, HSS is roll stamped into it. I don't think a "quick heat and oil quench" is going to work well for HSS. M2 is generally austenitized in salt or inert atmosphere to around 2,200 deg F, which is bright yellow hot and in the neighborhood of welding heat. It is frequently quenched in molten salt. And then tempered at over a thousand deg. I doubt you're doing that. I don't know what your process would do, but I don't think anything good would come from it.
"i can't think of where i would use carbide bits on wood."
I can't think of where I'd use a masonry bit on anything but masonry or perhaps a tang I forgot to drill before hardening that needed a crude hole gnawed in it. But real carbide drill bits are used in wood all the time. It is actually one of the best applications for them.
"always lubricate and the bits will last a long time. fail to do so and they'll be quickly relegated to use on wood."
Carbide drill bits don't need to be lubricated. If run at proper speed for carbide, oil will burn, and water will check the tip due to interrupted cooling during drilling. Industry address this problem with high pressure coolant (1000 psi and higher) run through small holes in the bit. Otherwise, you use HSS, which tolerates the thermal shock. Someone using a carbide drill in steel in their home shop don't need oil. I don't think they will notice much difference in tool life. And I don't know about you, but I only use very sharp bits in wood, otherwise it is bad about tearing. But less than sharp bits work fine in steel. So you got that backwards too. Almost every statement you made was wrong (and I don't have a problem with that), yet you delivered the information as if you were an authority on the matter, giving people some really wrong ideas. I have a problem with that.
So, to sum up, I think that you don't know what you're talking about (and that is not a sin), I think you know that you don't know what you're talking about, and yet you're dolling out harmful information on our forum. We deserve better than that.