How Do You Start Selling?

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Jun 3, 2019
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This is truly just a curiosity based question for me - i am still doing this as a hobby for me / friends / family. Several of you have made comments about selling to - or making custom knives (or sets) for people ... most notably culinary knives. How on earth do you start (and maintain) something like that? I cant say i know a lot (or any) chefs in the area ... much less those that would want (or could afford) a custom knife.

again, just simple curiosity: how does something like that start?
 
I don't have an answer for your question, but it is a bit ironic that the thread following yours as I write this says "I'm leaving knife making" and it is a cutlery person! Of course when I post this the leaving thread won't be right behind it.
 
The process that seems to be most prevalent is you make knives for yourself, then for family members, then friends until the quality and design gets to the point where those who have your knives start bragging about them and showing them to people they know. Then one day someone will ask if you ever sell your knives. This is your door way to selling knives. Don't shoot for the moon on the price, but don't under price to the point you degrade the apparent worth of the product, be reasonable.
Jim A
 
Start by making knives people want. I don't know you or your knives. This is not a statement directed at you. If you make a knife that is wanted it will sell. How you bring your knives to the attention of potential buyers can happen a lot of ways but it all starts with having a good product. Make sure your knives achieve an appropriate level of fit and finish, sound design, pleasing aesthetics and of course performance.

You can bring attention to your knives by giving them as gifts to people who USE knives like hunters or chefs/line cooks etc. in exchange for valuable feedback. These are people who know what works and what doesn't. They can give you constructive criticism about what you are doing well and what needs to be tweaked. If it works they will want it. They may also tell friends and coworkers about your knives.

Do shows. If you have local gun shows or knife shows, buy a table and put out your wares. Let people see and handle your work. Give them an opportunity to talk with you about how you make them and what else you might offer. You may not make any sales that day but you might put a lot of business cards into the hands of people who continue to think about you. You may get a call later for an order. Also, if you only do one show and disappear because you didn't sell anything folks might think you are fly by night. If you continue to show up it builds trust and confidence with the buying public. You may also bump into other makers who you can share ideas with and maybe become friends.

Also if there are businesses in your area that have events that use various local vendors you can set up a table there as well. I have a local Harley Davidson dealer that asks me to set up a table at their events.

Same thing if you have local sportsman's associations that hold events. These are all good ways to get your knives in front of lots of eyes.

Have Coop shoot your knives! He has relationships with collectors, magazines, websites etc. Plus he will make your stuff look great.

Have an Instagram account. All the kids are doin' it. Seriously, there is an enormous audience and they love knives. Let them see how you work. Keep them up to date with what you're doing. Sometimes people will claim a knife you're working on before it's finished! You can hold raffles like some makers do but basically it is a good way to let a lot of people at once know that a knife you finished is available for sale.

Put your knives up for sale in the For Sale section of this website. Lots of sales going on there and a good place for makers with not a lot of name recognition to start getting their work out into the public.

Take finished pieces to knife shows. Wander the aisles talking to makers and other show attendees. Strike up conversations and show your work. Ask makers at tables if they would critique your work ( be considerate and choose a moment when they are not trying to make a sale) or mention to others you talk with that you are a maker too and "would they like to see some of your stuff?"

Have a website. It will give the impression that you are legit. It will give you a place to show your work, explain your knifemaking philosophies, explain your pricing structure and allow interested parties to contact you.

There are a lot of ways. Other folks will share their ideas and methods as well. Be creative. You only need enough buyers for the amount of knives you make. If you only make ten knives a year it shouldn't be too hard to move them. If you make 300 knives a year you need to slow down, haha, kidding. If you make a lot of knives then you really need a good system for moving them. But like I said, it all starts with having a good product.
 
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The process that seems to be most prevalent is you make knives for yourself, then for family members, then friends until the quality and design gets to the point where those who have your knives start bragging about them and showing them to people they know. Then one day someone will ask if you ever sell your knives. This is your door way to selling knives. Don't shoot for the moon on the price, but don't under price to the point you degrade the apparent worth of the product, be reasonable.
Jim A

Start by making knives people want. I don't know you or your knives. This is not a statement directed at you. If you make a knife that is wanted it will sell. How you bring your knives to the attention of potential buyers can happen a lot of ways but it all starts with having a good product. Make sure your knives achieve an appropriate level of fit and finish, sound design, pleasing aesthetics and of course performance. (and much more not quoted)...
Thanks to both of you for your comments. I kind of wondered if this was the kind of path that people had gone through. Again - I was just curious - I dont seem to have enough free time to even THINK of making knives for sale (somehow, I seem lucky if I can carve out 1-2 hours per day in the shop - and I dont work a day job (retired.....)!!! so, no shows (except to go look :-) , I do have a website and an LLC (but that is for engineering related work). so this is just for fun and creative exercise. It is kind of a fear of mine that someone would ask me to make/sell something for a price. For a friend or friend of a friend I might do it for cost of materials - but for profit - nah!
 
For me personally, as soon as I started posting pictures on my facebook -- people wanted to buy my knives from me. The enthusiasm I received on my earliest... ugliest knives still amazes me.

Was I ready to sell? Heck no. Am I ready now -- 2ish years later? Heck no. So I personally refuse to until I feel 100% confident in my knives -- which I am slowly working my way towards. Knife by knife. I want to feel comfortable with every aspect - heat treat, fit and finish, edge quality, balance, etc.

I made the mistake last year of making a friend a hawkbill knife in return for material costs and I honestly did not enjoy the aftermath at all. Working out the design, steel choice, pin choice, handle material... that was really fun, however, I just found myself sitting around paranoid for months about little things. Was my edge good enough? Was the finish I put on the walnut the best choice? etc, etc... lol. I've heard no complaints but I think you know what I'm saying.

In today's world of cookie cutter mass produced throw-away products... I think people are really drawn to handmade items. I think it's a matter of deciding when you are personally ready. Some guys are selling knives on etsy that would NOT fly on here at all lol
 
I made the mistake last year of making a friend a hawkbill knife in return for material costs and I honestly did not enjoy the aftermath at all. Working out the design, steel choice, pin choice, handle material... that was really fun, however, I just found myself sitting around paranoid for months about little things. Was my edge good enough? Was the finish I put on the walnut the best choice? etc, etc... lol. I've heard no complaints but I think you know what I'm saying.
LOL - I know exactly what you mean. At this point, I have made, what .... maybe 8-10 knives (including one "handling" job from a blank), but most of them have discrete attempts at improving specific aspects of the overall process. I recently posted this to the "whats going on" thread - but will again here. This is arguably the first knife where I really tried to pull all the individual pieces together and go back where necessary to "fix" things amiss: a gift for my sons roommate with the school colors in the handle - I did not expect it to be perfect, but as it was for someone else (not me) I wanted it to be reasonable. They see nothing at all amiss with it (apparently used it last night, and marveled at the sharpness), but (thanks to you guys!! :) ) I only see what is wrong with it (plunge lines not the same depth on each side, a little unevenness in the blade grind (depending on direction of light!), one side not perfectly flat with some convexity near edge, one or two places on the handle where coarser grit marks were not taken out (and which for some reason did not become apparent until the finish was applied!), etc. etc. LOL ... .funny how that works!
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I have to agree with everything i4Marc said in his post. I do things a little differently, I don't make many knives in a year because I work full time and have a family to take care of. So I tend to make the knives I like to make which is pretty much Scagel style knives. If I were to venture into knife making full time I think I would add culinary knives to my line up or possibly folders, I think the market is very strong for these. Anyhow if I were just starting out I think I would focus on the function and feel of the knife as well as fit and finish and continuing to improve in these areas. I think pricing the knives appropriately to sell is also a pretty big factor also. Years ago when I first started out making knives they weren't nearly as nice as they are today, but didn't cost very much back then either. I think a good place to start is right here on Blade forums knives for sale by maker, get yourself a Knifemakers membership and start selling here.
 
One of the biggest things in switching from making for fun to use yourself and for gifts is you have to stop making what you like and make what the buyers like.

I would say that repeatability is a major factor, too. You need to make knives that look like what people want, and make future knives that look the same. Only a few rare folks can sell one of a kind knives they created because they thought it would look cool. Learn to make a standard knife and have them all look somewhat the same … especially in the edge and blade shape areas.

Study what is currently selling and compare it to what you make. Take a serous look at the major differences and decide why the others sell and what you can do to change yours.

Make full size and exact sketches of the knives you want to make. Make a template cutout in thin plywood, plastic, metal, cardboard, etc. and use that template when cutting out and profiling the blade. This will keep random filing/grinding from changing the profile. If the edge gets catawampus, file/grind it back and reshape it right. Better to have a blade 1/4" less wide that have a strange edge shape.

This is not knocking your knife you showed, but using it as an example:
The edge is sort of all over the place. The heel is way too curved up and the tip seems to com down to the edge and stop abruptly. (get rid of heel and make edge more evenly curved)
The spine suddenly drops down at a curve to meet the edge at the blade's midline. (tip too high)
The handle is lovely wood, but varies from a normal kitchen knife in shape. ( not the biggest issue, but one to look at for future knives)

Look at some santoku blades to see how a working edge is shaped. Look at some Japanese blades and santoku to see the various spine shapes and ways the spine drops toward the tip. Look at some big selling knife handles to see what people who use knives daily like in the shape and materials.

Here is a standard santoku shape (ignore the san-mai and gratins). This basic shape will sell all you make:
th
 
Good posts so far. Once you get the basics down, you can sell “testers” for cost of materials, to get feedback, and develop relationships. I had testers design their own knives once or twice, but they realized that they weren’t taking all variables into account. Word of mouth, Facebook, Instagram, even Pinterest. The sales section here. These testers become long term customers. Word of mouth is the best advertising imho. Know your specs too. Steel, hardness, geometry.

you won’t make money, unless you inherited your grandfather’s machine shop, as all money goes back into materials and equipment. You are competing with people with better equipment and more experience, so paying yourself by the hour isn’t realistic. My first skinners took me a month to complete. I can do one in three hours labour now (not including glue cure times, temper etc.) The ones I make in three hours are much better knives than my earlier ones too.

I started making knives because I wanted a Nick Wheeler bowie, but didn’t have the cash. I’m sure I have $20k invested in my shop now. I love the creative process, and learning curve.
 
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Lots of good ideas here. It is one thing to make a knife, and another thing to make a knife someone wants to buy.
 
I would say that repeatability is a major factor, too. You need to make knives that look like what people want, and make future knives that look the same.

This is not knocking your knife you showed, but using it as an example:
The edge is sort of all over the place. The heel is way too curved up and the tip seems to com down to the edge and stop abruptly. (get rid of heel and make edge more evenly curved)
The spine suddenly drops down at a curve to meet the edge at the blade's midline. (tip too high)
The handle is lovely wood, but varies from a normal kitchen knife in shape. ( not the biggest issue, but one to look at for future knives)

Thanks all (great comments) - but I would like to emphasize again that I do not ask this question as to how I can start selling knives - I was just curious how people started down that path - though the more comments that come out the more I think this thread might be useful to some future aspiring maker/seller :)

I could not agree more wholeheartedly with Stacy that, were one to want to sell, then repetability would be crucial. From the way I see it - you would need to develop a "style" that people recognize and learn to want. Variations on that are possible/likely (a great example of this is Horsewright's collection of knives - a set type of basic design, but many (beautiful) variations on that theme). Though an equally important factor is time. Working from a basic refined pattern would allow you to relatively quickly punch out knives by working from a template. One-off's (one type of knife at a time like I am currently doing) would take WAY too much time to generate each knife (and like Stacy says - would just confuse or not interest the potential customers). As I am not selling, this is entertaining to me, both as a way to develop different skills and to explore making different styles.

Stacy - LOL - between you and me (and the rest of the forum :)) I really do not like the profile of that santoku at all. That effort began with a discussion when my son and this roommate set up their apartment, and he pulled out this Kyocera santoku and was talking about how sharp it was (and what all the benefits of ceramic knives were).
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When that knife developed a chip in the edge, I offered to make a "replica" of that knife out of a modern steel so he could get a feel for what can be done with those modern steels. so the profile, including the handle, tip, and blade profile are direct traces of that ceramic knife (and came pretty close to the original in the end, though I had to play some games with the handle because the original was insert molded). The apparent uneven-ness of the curvature of the edge, and the vertical location of the tip are mostly artifacts of the photography. The curvature at the heel IS a mistake: while striving to get that plunge line evened up I thinned the metal in that location too much - hence the curvature there. Like I said in my earlier post - I do (and did) see it ... but curiously my son and roommate see nothing at all wrong with the knife...

(aside, that roommate has just recently taken a materials course that included some metallurgy. Funny enough, even though this whole thing started with his singing the praises of ceramic, and my trying to say - "not so fast, consider what current steels can do" ... when I dropped the knife off with them, he was asking questions like "what steel is it made of", How was it heat treated", "What hardness was it annealed to", etc. go figure. :) )

Again folks, please remember that I did not start this thread to ask how I could sell or change what I am doing to be able to sell. It was simply driven by curiosity about how others have come to that point....
 
I made a b&t knife for my father and my boss saw it and wanted me to make him a kitchen knife. Then someone saw the kitchen knife and wanted one too and so on and on...Two years passed and it's still going.
 
I made a b&t knife for my father and my boss saw it and wanted me to make him a kitchen knife. Then someone saw the kitchen knife and wanted one too and so on and on...Two years passed and it's still going.
. . . . I make kitchen knife to my left side neighbor to stop asking what I m doing late in night in my shop.I make kitchen knife to my right side neighbor because he has lovely wife . I make for other neighbor kitchen knife because my son likes his daughters . . . . :D Now the whole street has knives from me . Many of my friends get something like hunting knives from me .After some years I started getting calls ... Hello ,I'm relative to your neighbor Miki ....can you make same knives as his to me ??? Hello ,I'm friend to your neighbor ......I want same knife if you can make one ?
Hello ,I'm ........... to get rid of them I had to lie ... or give them a price so they will close phone asap :D
 
. . . . I make kitchen knife to my left side neighbor to stop asking what I m doing late in night in my shop.I make kitchen knife to my right side neighbor because he has lovely wife . I make for other neighbor kitchen knife because my son likes his daughters . . . . :D Now the whole street has knives from me . Many of my friends get something like hunting knives from me .After some years I started getting calls ... Hello ,I'm relative to your neighbor Miki ....can you make same knives as his to me ??? Hello ,I'm friend to your neighbor ......I want same knife if you can make one ?
Hello ,I'm ........... to get rid of them I had to lie ... or give them a price so they will close phone asap :D
This is also a great way to buy off the Neighbors so they don’t complain about noise from your shop :D...Sharpening works great as well!
 
It's interesting that this topic came up yesterday. I have been a hobbyist maker for a few years now and usually sell to members of my command, or make pieces for auction supporting entities like EOD Warrior or Special Operations Warrior foundation, or as prizes for service member of the quarter/year recipients, but that is about it. Yesterday I brought a small case with me to the Miami Gun Show just to show to a few people that attend. The owner of Omega Knives had a booth and one of the other guys attending told me to show them to him. Long story short, he is bringing a small batch to a show in Tulsa, OK and will have them in the case. This will be the first time my knives are shown publicly.

If you are in the Tulsa area, go take a look. I post pictures here but would love to get some in the hand feedback!
 
Once upon a time there was this cowboy guy. Now at the time he was a pretty well known horse trainer and horsemanship clinician, heck he'd even written a book on horsemanship that was a sell out. Anyhoo for his birthday his mom gives him this cool little knife made out of a file but man did the sheath suck. It looked like it was made out of blown tire tread ya see along the highway and then riveted together. So having been doing leather work for many years already and selling those products, he decided to build a sheath that would be compatible for carrying that little fixed blade horseback. He did. He was wearing the knife and sheath at all his clinics and so many participants wanted to know where they could get one, a light bulb went off. Now his two businesses, Quiet Time Equine and Horsewright Clothing and Tack Co kinda intertwined. So at a clinic, when ya'd go to sign in, there would be a few Horsewright products at a table to purchase if ya wanted to. So he calls up the guy that made the little file knife and buys some wholesale but makes his sheaths for them before they were ready for sale. Sold out right away. So bought some more and made more sheaths and bang gone. This went on for a couple of years. Then the guy that was making the knives had some health issues. The quality started slipping and the orders were taking longer and longer to come in. The last couple our cowboy guy had to spend several hours on each knife, cleaning them up before he would sell them in a sheath with his name on it. So he told his wife (well then girlfriend) and business partner, gonna quit this knife deal, there's no money in it if I'm spending a couple of hours cleaning up his knives before I can sell them. She said why don't ya make em yourself! So I did. Now this was kinda funny because a couple years earlier we were about to quit making wildrags (the silk scarves cowboys wear), which was the second product Horsewright ever made, handmade wool vests being the first. There was just not a lot of profit in the wildrags with the travel and time to find the silk, paying the seamstress to make them and everything, just making a couple $ on each. We were talking this over with a friend and he turned to Nichole and said why don't you make them yourself. So she did. so she said the same thing to me later and I did.

So thats how I got started building knives. I guess it was kinda unique in that I always approached it from the standpoint of building a knife to sell. I've never been a knife hobbyist or collector and still am not. Heck I probably don't even qualify as a knife guy. I carry one small fixed blade on my belt, I don't have a knife in every pocket but I guess I am a knife maker for sure.
 
I agree.
Sell something people will want to buy.
We sell primarily at craftfairs and play acting events.
Those people wont buy well designed & finished knife costing hundreds of dollars.( I make that stuff as a hobby. Google ”samekniv” for visual examples.)
But they will mob us to buy every high class prison shank we make if it looks good with their Hägar the Horrible or Daniel Boone costume.
Knives, I consider more a sideline.
Despite they are about 50% total revenue, I consider ”Old Time” blacksmith goods our primary product.
Its decent money on a part time gig.
Lots of fun too !
 
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When I say repeatability, I mean fit and finish, grind lines and bevels, as well as shape and size. Horeswright's knives may vary in the sheath and the handle, but I bet they are waterjet cut to make any model all the same size. His grinds and etching are all uniform and repeatable.
 
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