I guess I'll weigh in on this one...
I don't remember how much I paid for my Cruiser, but the price/quality ratio was what attracted me at the time. Say what you want about CRKT, they make knives that should cost more than they do. They also offer a wide variety of designs.
As mentioned, the Cruiser is a good work knife, and you'll never have to worry about it getting btched up, which is important. As also mentioned, there are higher quality knives, although also at higher prices. How much you want to pay is based on many factors, not the least of which should be what you anticipate needing your knife to do.
The OP's original question: Columbia River usually MSRP's their knives at $60-$80, which is about right, for what you get. At $40 for a Cruiser, it's worth it.