Hypothetica Ad - "Knives Save Lives"

Tohatchi NM

Tohatchi NM

Joined
Mar 26, 2002
Messages
2,845
Hypothetical - what if there was a good-will public ad campaign with the theme "Knives Save Lives" targeted at the general public (i.e. non-knut, non-military, non-hunter, non-LEO).

What would a commercial look like?
 
Commercial opens to a woman driving through a construction zone, and hooking a tire off the raised edge of newly laid asphalt. She loses control and runs off the road, striking a tree. Vehicle begins to burn. Seat belt latch is jammed, door won't open from the inside; she's trapped. A construction worker runs over and opens the door, and cuts the seat belt with his EDC. She gets out and the car burns to the frame. (This actually happened to my sister, btw)

ok that's my part :) I vote that all the incidents in the commercial be based on real events, and that the commercial should say so, just for more impact.

who else?
 
UnixDork said:
I vote that all the incidents in the commercial be based on real events, and that the commercial should say so, just for more impact.
Click to expand...

Yep.

Add sailing/fishing tales of people becoming entangled in line & being pulled overboard.
Clothing caught in machinery, etc.
There are any number of "McGuyver" stories where a knife has literally 'Saved the Day'.
Some intrepid knife company/ies could make hay w/ this idea.
Spyderco DID do a print piece a few years ago featuring a steel cable that was cut w/ a Spyderco knife- ruined the knife, but saved a life.
 
Although the life-saving stories are dramatic, the everyday stuff can resonate as well:

When my son was still traveling by stroller, a car clattered up to my family (we were out for a Sunday walk). A well-dressed woman gets out and asks where she could find an open garage. Her muffler had fallen from the header and was getting jammed against the gas-tank as she drove (hence the noise). Adding to difficulties, she was supposed to meet her husband at church. I took out my Harpy (then-EDC), sliced the retaining strap, and tossed the muffler in the trunk.

Stuff like that shows that knives are an everyday part of life--for everyone.
 
that everyday life setting is appealing to me.
once a friend of mine had a presentation in an informal setting so he brought some cake. yet, he didn't have a knife to cut it into pieces... luckily I had my EDC spydie G10 Police...

superhero stories like fire fighter saves the day are nice, but especially in knife sensitive communities could serve as an argument against knives in the hands of non professionals ...


Ookami
 
Mix the dramatic stories with the mundane, like a birthday party where a present/package has to be opened but no one has a knife. Picture a circle of 10-15 family members all patting their pockets to see if they have anything to cut the package, mixed with feeble attempts to cut the package with a key. Then a younger kid, like a scout, comes forward with his Spyderco dragonfly to cut the package open. Everybody smiles and fade out!

Wouter
 
What Wouter said.
Has anybody tried to open the clamshell packaging that most smaller stuff (toys, etc) comes in these days? You NEED a good knife.
 
...what Rugger said about the clamshell packaging..and after opening the gifts the we use the sak or whatever to open the battery compartments on the new remote control buggies, planes etc...and finish off with fixing the block heater cord so the obnoxious cousin's car will start and get him the hell home.
The cousin might be universal, the block heater might be somewhat northern specific.
cheers
 
What about the guy who cut his arm off to save his own life. Talk about hard to do.
If he didn't have a knife with him he would have died for sure.

I cant remember which channel it is on but he is going to be on talking about his ordeal.

The canyon the paper said he was in wasn't really a canyon but more of a crevice. The kind that are skinny and straight up and down with all sorts of twists and turns. Must have been carved out by water over the years.
There is no way you could have seen him and most likely no one if they were in the area would have heard him. It was a pretty tight squeeze.

It is a little gruesome for a commercial but it sure is a testament to the advantages of carrying a knife.
 
I read a story about a guy like that in maxim. only this guys arm was pinned between his overturned car and a boulder. Pretty ****** thing to have happen to you. he ended up cutting through his arm with either a stockman or a sac, can't remember which. I don't know If I could have done that. It is sure a testament to the human survival intinct though. Although I doubt it would make a good comercial.
 
I watched the show last night and the canyon he was in was deep twisting and totally concealed from above. He was trapped when a boulder came crashing down into an area no more than four feet wide and crushed and trapped his arm. He was there for 6 days before he made the decision to cut his arm off or die.

He used the blade from a leatherman. It looked like the original one. He said it was pretty dull. I believe it was probably very dull because he said before he did it he figured he was going to die so he carved his name and R.I.P. on the wall and left his last words on the video camera he was carrying.

He probably wouldn't have been in this situation if he had told someone where he was going and he didn't go alone but "Shoulda Coulda Woulda" is always easy to say after the ordeal.
 
You must log in or register to reply here.
Back
Top