I can go along with that. Just keep in mind there are levels of excellence in production knives and in custom knives. Some ordinary manufacturers may have a flagship model they really do well. Some custom makers couldn't give me their knives, I'm just not into the style and their craftsmanship may need work.
We have manufacturers like Randall, Chris Reeve, Busse, and Strider, who all put out production knives that command custom prices, and are worth it to many of us. Some custom makers like Rick Hinderer and Darrel Ralph also turn out mid-tech or production models of their work that overlap with the best quality available in any category.
Attaching a word to the knife says nothing about its appeal to a broad market. "If it's great it's great whether it's custom or not"