Ideal pocket knife sales card

[SVT-40]

My Father had various different businesses in the 50's 60's and 70's This Ideal Pocket knife sales board was in a box of his stuff that I found after he passed away ten years ago. I'm sure he had it at one of his businesses. It's in excellent condition and is in it's original cardboard sleeve. The sleeve is marked "400PKC".

I know nothing about this, and don't even know the proper terminology for this "card" or "sales display"

What would something like this be worth?

 

[eveled]

That’s cool! I’d frame it. Very cheap inexpensive knives, but the complete unmolested counter card? Guessing somewhere between $100 $200? Just a guess.

 

[Alberta Ed]

That's a prize. What a great memory of your dad.

 

[tltt]

Knife Display Board or Knife Punch Board is usually what they're called, the latter is a pretty old term for them. They ad 50-100% to the selling price, but they can be slow sellers. Offhand, you might get $150 - 200 for a board like that on a good day.

It's tricky selling full displays.