- Joined
- Apr 19, 1999
- Messages
- 3,560
A couple of weeks ago I was doing a craft show in Toronto. The night before the show began the television progam West Wing was on with the story line including that bit about carving knives, of course I missed it because we were doing setup for the show. The next day at the show I had several requests for carving knives, I know that doesn't sound so odd but past experience has been that demand for carvers is not that high. After the third request in two hours I began to wonder what I had missed and asked the customer and was told about the show's story line.
I found it odd that a minor story line in popular TV show could trigger so much interest in a product. On reflection I guess that I shouldn't be so surprised given the rise in interest in Bowie knives everytime there is a rerun of Crocodile Dundee.
This seems to put to rest the advertising industry's claim that people must be exposed to an advertisement three times before they remember the content. Certainly in the right context a single viewing seems to do the job. Are we the public so open to influence by the media???
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george
www.tichbourneknives.com
sales@tichbourneknives.com
I found it odd that a minor story line in popular TV show could trigger so much interest in a product. On reflection I guess that I shouldn't be so surprised given the rise in interest in Bowie knives everytime there is a rerun of Crocodile Dundee.
This seems to put to rest the advertising industry's claim that people must be exposed to an advertisement three times before they remember the content. Certainly in the right context a single viewing seems to do the job. Are we the public so open to influence by the media???
------------------
george
www.tichbourneknives.com
sales@tichbourneknives.com