The Izula is the type of knife made for use...
Personally, one of the first things I'll do to a coated knife is use it hard so it gets those nice scratches, smudges and even rust on the 1095 steel right away... I think they add character and make the knife look even cooler. They don't effect the knife in any way, even the rust.
If you want to keep it perfect, I suggest buying two. One for hard use, one for light tasks.