I have been noticing recently that there is a huge difference in price between some knives with very similar materials. I noticed that one tactical folder I looked at recently had G-10 scales, a 440C blade, and a liner lock. This one retailed for around $30. Some other tactical folders costing almost 5 times as much also have the G-10 scales and perhaps a somewhat higher grade steel (154 CM or similar). Some of Benchmade's better offerings fit very much in the second category. I am thinking (off the top of my head) that the Benchmade 710 is available with G-10 and 154 CM. Have not checked but probably a $100 plus knife. Given, it has the Axis lock, but why the high price? Is G-10 really quite expensive? Are there different grades of G-10? Perhaps much has to do with the artisan quality of the knife. Benchmades are pretty much artisan quality for a good production knife. A $30 knife is not likely to have the fit and finish of a $100 plus Benchmade.
This is not exclusive to Benchmade. Other manufacturers also produce high-end, high-price knives in similar materials. Do reputation and fit and finish alone justify the price difference? Maybe there is an effort by some manufacturers to attract a wealthier clientele by charging higher prices. If one can get the well-to-do knife buyer to buy your product and like it, maybe he or she will buy more high-price knives from your company. Just a thought.
This is not exclusive to Benchmade. Other manufacturers also produce high-end, high-price knives in similar materials. Do reputation and fit and finish alone justify the price difference? Maybe there is an effort by some manufacturers to attract a wealthier clientele by charging higher prices. If one can get the well-to-do knife buyer to buy your product and like it, maybe he or she will buy more high-price knives from your company. Just a thought.